Creating a Museo Greeting Card
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Creating a Museo Greeting Card using your own original photograph:
Many years ago I started creating my own greeting cards. I found that not only did they make great gifts. They also served as free advertising. Another advantage is that it gave me a way to re-purpose images that I liked but that I didn’t think quite worked as full size photographs. In some of these images I was able to apply more artistic license than I do in my photographs. I often created illustrations, or paintings. Some photographs remained almost untouched.
I realized that greeting cards were an inexpensive introduction into someone’s art work when I attended art shows. I might see someone’s work that I liked, but I didn’t have the money or inclination to purchase a full piece. Often times, as I way to show interest and support in their work, I would purchase their greeting cards. It was showed an investment in the person, if only at a small level.
When I show my images in galleries, I bring along a display of greeting cards as well. These seem to sell quite well, as often people are just browsing, and, like me when I am at crafts shows, want to support the artist and the gallery in some small way.
The cards I use are the Museo Artist Cards, Small (folded 4.5 x 5.75). I find the size works well for my needs. The card stock is 14 mil thick with a matte finish. It has a solid, professional feel and weight. They are made for inkjet printing, which is perfect if you want to print your own images, as I do. Museo also makes square, large, and greeting panoramic cards. They can be purchased from B&H photo video or at Amazon. ..
If you are new to making greeting cards and choose to use the Museo cards, you will probably want to start with the box of 100 cards with matching envelopes included. If you decide to advance further with your card designs, I would suggest buying the individual boxes of cards, along with a separate box of envelopes. In my experience, you will go through more cards than envelopes, so buying the separate boxes, though expensive at first, will be a cost savings in the long run. More cards are used as you fine tune your cards. The inside of the card is blank, leaving plenty of room for the person to write a message. On the back of my card, I have my logo placed clearly, though non- obstructively, along the back bottom. Also, on the back I add some information about the front image.
To help you fine tune your use of cards, I have included a video detailing how I set up a template guide for making your first card, which can be applied to all your future cards. See the video link below.
A few examples of my personalized Museo greeting cards, made from my own original photograph: